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Trade mark application preparation checklist (AU)

A trade mark application must identify the correct owner, classes, and goods or services with precision. This checklist is for IP lawyers and trade mark attorneys preparing a filing at IP Australia.

In short

This is a 12-step checklist for preparing a standard Australian trade mark application under the Trade Marks Act 1995 (Cth). It covers clearance, specification, and filing strategy.

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12-step checklist

The checklist

1

Confirm the applicant

Identify the correct legal owner of the mark and confirm standing to apply.

Trade Marks Act 1995 (Cth) s 27
2

Clarify the mark

Confirm the exact word, logo, or composite mark and obtain a clean representation file.

3

Run availability search

Search the Australian Trade Marks Register and common law uses for conflicts.

4

Assess distinctiveness

Assess whether the mark is inherently adapted to distinguish under section 41.

Trade Marks Act 1995 (Cth) s 41
5

Select Nice classes

Select the appropriate Nice Classification classes for the goods and services.

6

Draft specifications

Draft goods and services specifications that are clear, accurate, and align with intended use.

7

Check prohibited signs

Check the mark is not a prohibited or scandalous sign under sections 39 and 42.

Trade Marks Act 1995 (Cth) ss 39, 42
8

Assess series application

Consider whether a series application is available for minor variations of the mark.

9

Consider priority claim

Check whether a Paris Convention priority claim applies from an overseas first filing.

10

Prepare evidence of use

Where section 41(4) applies, collate evidence of use or intention to use.

11

Confirm fees and headstart

Confirm the applicable fees and whether TM Headstart is appropriate before standard filing.

12

File and diarise deadlines

Lodge the application and diarise examination, acceptance, and opposition deadlines.

When to use

When this checklist applies

Use when preparing a new Australian trade mark application or reviewing a draft filing before lodgement.

Common pitfalls

  • Applicant named incorrectly — trading name rather than legal entity
  • Specification too broad, inviting examiner objections
  • Missing classes that cover actual commercial use
  • Distinctiveness issues overlooked for descriptive marks
  • Priority claim window missed
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Run this checklist on a real matter

Quillio can cross-check specifications, identify conflict risks, and summarise examiner practice. See /practice-areas/intellectual-property or start a free trial.

General Australian trade mark guidance. Trade mark strategy turns on use and market context — verify with IP Australia practice and specialist advice.

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Quillio can run this checklist on a specific NSW conveyancing matter — confirm each item, calculate adjustments, and generate the supporting documents. The free trial requires no credit card.

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