Consumer Protection FAQ
The Australian Consumer Law (ACL) is contained in Schedule 2 of the Competition and Consumer Act 2010 (Cth) and is enforced by the ACCC and state fair trading agencies. This FAQ explains the key rights, prohibitions, and remedies for consumers and small businesses.
This FAQ covers 20 of the most common questions Australian consumers and lawyers ask about the Australian Consumer Law (ACL) — consumer guarantees, misleading and deceptive conduct, unfair contract terms, unsolicited consumer agreements, and remedies.
Common questions
What is the Australian Consumer Law?
The Australian Consumer Law (ACL) is a single national consumer protection law applying across all states and territories. It is Schedule 2 of the Competition and Consumer Act 2010 and covers guarantees, misleading conduct, unfair terms, and safety.
Who is a "consumer" under the ACL?
A consumer is any person or business acquiring goods or services of a kind ordinarily for personal use, or where the price is $100,000 or less (threshold indexed). Many business purchases therefore qualify, not just individuals.
What are consumer guarantees?
Consumer guarantees are automatic statutory guarantees that apply to all consumer goods and services — including acceptable quality, fitness for purpose, matching description, and due care and skill. They cannot be excluded by contract.
What does "acceptable quality" mean?
Goods are of acceptable quality if they are fit for their common purposes, acceptable in appearance and finish, free from defects, safe, and durable — judged by a reasonable consumer aware of the goods' condition.
When can I get a refund?
Consumers are entitled to a refund, repair, or replacement for a "major failure" (significant defect, unsafe, or unfit for its stated purpose). For minor failures the supplier chooses the remedy but must act within a reasonable time.
What is a "major failure"?
A major failure is one where a reasonable consumer would not have bought the goods if aware; the goods significantly depart from description or sample; are substantially unfit for purpose; or are unsafe. Consumers choose the remedy for major failures.
Can "no refund" signs be lawful?
No. Signs stating "no refunds" or "no exchanges" are misleading because they imply the consumer guarantees don't apply. They breach the ACL and attract penalties. Stores can limit voluntary returns but cannot override statutory rights.
What is misleading and deceptive conduct?
Section 18 prohibits conduct in trade or commerce that is misleading or deceptive or likely to mislead or deceive. It covers statements, silence, half-truths, and omissions. Intent is not required — objective likelihood of misleading is enough.
What are unfair contract terms?
Unfair terms in standard-form consumer or small business contracts are void. A term is unfair if it creates a significant imbalance, is not reasonably necessary to protect legitimate interests, and would cause detriment to the other party.
When do unfair contract term penalties apply?
Since 9 November 2023, proposing, applying, or relying on an unfair term in a standard-form contract is a civil penalty offence, attracting penalties of up to $50 million or more for businesses, per contravention.
What is an unsolicited consumer agreement?
An unsolicited consumer agreement is one negotiated away from the supplier's place of business (for example door-to-door or telephone sales) for goods or services over $100. The ACL imposes disclosure, form, and cooling-off requirements.
What is the cooling-off period for door-to-door sales?
Unsolicited consumer agreements have a 10-business-day cooling-off period during which the consumer can terminate without penalty. Suppliers cannot demand payment or supply goods during that period in most cases.
What is product safety regulation?
The ACCC sets mandatory safety standards and can ban unsafe products. Suppliers must comply and report serious injury or death associated with goods within 2 days. Non-compliance attracts penalties and recall obligations.
What are warranties against defects?
Express manufacturer or supplier warranties must comply with prescribed form requirements, including a mandatory statement that the warranty is in addition to, not in substitution for, consumer guarantees under the ACL.
What is the ACCC and what does it do?
The ACCC is the national competition and consumer regulator. It enforces the ACL, accepts complaints, conducts investigations, seeks court-ordered penalties and remedies, and issues guidance. State fair trading agencies share enforcement.
What penalties apply to ACL breaches?
Maximum penalties per contravention are the greater of $50 million, three times the benefit, or 30% of adjusted turnover (for corporations) and $2.5 million for individuals. Penalties are per contravention and were increased in 2022.
Can I sue a business directly?
Yes. Consumers can seek damages or injunctions for ACL breaches directly in Federal or state courts, as well as lodging complaints with the regulator. Small claims tribunals handle disputes below jurisdictional limits in each state.
What is a small business contract under the ACL?
Since November 2023, a small business contract is one where at least one party employs fewer than 100 people or has annual turnover under $10 million. The unfair contract terms protections extend to these contracts.
Does the ACL cover digital products and services?
Yes. Digital products (apps, downloads, in-game purchases, subscription streaming) and digital services are covered by consumer guarantees. The ACCC has taken enforcement action over misleading auto-renewal and cancellation practices.
How long do I have to bring an ACL claim?
Most ACL claims must be commenced within 6 years of the cause of action accruing. Some remedies have shorter limits. State tribunal claims have their own time limits (typically 3-6 years).
Research any of these in context
Quillio helps Australian consumer and commercial lawyers research ACCC enforcement, analyse standard form contracts for unfair terms, and draft consumer guarantee correspondence with citations to the ACL. See /practice-areas/commercial-lawyers or start a free trial.
These FAQs are general explanations for educational purposes — not legal advice. The Australian Consumer Law was expanded in November 2023; always verify against the current legislation and ACCC guidance before acting.
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