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Glossary

Franchise Law glossary

Franchise law in Australia is governed primarily by the Franchising Code of Conduct (a mandatory industry code under the CCA) and general contract, consumer, and intellectual property law. This glossary covers 40 of the most commonly used terms.

In short

This is a glossary of 40 key terms used in Australian franchise law. Each term has a plain-English definition and, where applicable, a reference to the Franchising Code of Conduct or the Competition and Consumer Act 2010 (Cth).

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40 terms

Definitions

ACCC

The Australian Competition and Consumer Commission, the regulator responsible for enforcing the Franchising Code and the CCA.

Competition and Consumer Act 2010 (Cth)

Associate

A person connected with a franchisor (for example, director, related body corporate). Disclosure obligations often extend to associates.

Franchising Code of Conduct cl 5

Churning

The practice of repeatedly selling failing franchises to new franchisees. Prohibited conduct under the Code's good faith obligation.

Franchising Code of Conduct cl 6

Code (Franchising Code of Conduct)

The mandatory industry code made under s 51AE of the CCA regulating the conduct of parties to franchise agreements in Australia.

Competition and Consumer (Industry Codes—Franchising) Regulations 2014 (Cth)

Code compliance manual

Internal procedures franchisors use to ensure Code compliance across their network — disclosure timing, document retention, dispute handling.

Cooling-off period

The 14-day period after entering a new franchise agreement (or making a payment) during which a franchisee can terminate and recover most payments.

Franchising Code of Conduct cl 26

Disclosure document

The standardised document a franchisor must provide to prospective franchisees at least 14 days before entering an agreement. Prescribed by Annexure 1 to the Code.

Franchising Code of Conduct cl 8

Dispute resolution (Code)

The Code requires franchise agreements to include a dispute resolution procedure — with mediation and (from 2021) arbitration available.

Franchising Code of Conduct Part 4

End-of-term arrangements

The disclosure and conduct requirements when a franchise agreement is nearing its end — the franchisor must notify whether renewal is offered.

Franchising Code of Conduct cl 18

Exclusive territory

A territory within which a franchisor agrees not to grant competing franchises. Subject to competition law considerations.

Financial statements (disclosure)

Audited or director-signed franchisor financial statements required to be included in the disclosure document.

Franchising Code of Conduct cl 20 of Annexure 1

Franchise agreement

The contract between franchisor and franchisee granting the right to use the franchise system, trade marks, and operating manual.

Franchising Code of Conduct cl 5

Franchise fee

The initial fee paid by the franchisee for the right to operate the franchise. Must be disclosed in the disclosure document.

Franchise system

The entire system of trade marks, operating procedures, and IP licensed under a franchise agreement.

Franchisee

The party granted the right to operate a franchised business under the franchisor's system.

Franchising Code of Conduct cl 5

Franchisor

The party granting franchise rights under a franchise agreement.

Franchising Code of Conduct cl 5

Good faith obligation

Each party must act in good faith in respect of any matter under the agreement or Code. A central Code obligation since 2015.

Franchising Code of Conduct cl 6

Goodwill

The value of the reputation and customer relationships built by the franchisee during the term. Complex in franchising due to system goodwill overlap.

Greenfields site

A new location previously untested. Disclosure on a greenfields site differs from an established franchise resale.

Information statement

A short document the franchisor must provide to prospective franchisees before any other disclosure — highlights key risks and obligations.

Franchising Code of Conduct cl 11

Key facts sheet

A required summary (from 2021) of the most important features of the franchise, provided to the franchisee alongside the disclosure document.

Franchising Code of Conduct cl 9A

Marketing fund

A fund into which franchisees contribute for collective marketing. Franchisor has fiduciary-like obligations to account annually.

Franchising Code of Conduct cl 15

Master franchise agreement

An agreement granting a master franchisee the right to grant sub-franchises in a territory. Subject to layered Code obligations.

Mediation (Code)

A mandatory dispute resolution step under the Code, administered by the Australian Small Business and Family Enterprise Ombudsman.

Franchising Code of Conduct cl 40A

New franchise agreement

A franchise agreement entered for the first time (not a renewal). Triggers the 14-day disclosure and cooling-off rights.

Franchising Code of Conduct

Non-compete clause

A restraint preventing a former franchisee from competing within a specified area and time. Enforceable to the extent reasonable.

Operating manual

The confidential manual setting out franchise system procedures. Usually incorporated into the franchise agreement.

Prior conduct

The requirement that franchisors disclose certain prior conduct — litigation, insolvency, criminal convictions — in the disclosure document.

Franchising Code of Conduct cl 4 of Annexure 1

Prospective franchisee

A person considering entering a franchise agreement. Triggers information statement and disclosure document obligations.

Franchising Code of Conduct cl 11

Receipt (disclosure)

The signed acknowledgment from the franchisee that they received the disclosure document 14 days before entering the agreement.

Franchising Code of Conduct

Renewal

Extending the franchise agreement beyond its original term. The Code sets out notice and disclosure obligations.

Franchising Code of Conduct cl 18

Restraint of trade

A non-compete or non-solicit clause. Enforceable only to the extent reasonable to protect legitimate business interests.

Royalty

The ongoing fee paid by the franchisee, typically a percentage of gross revenue, for use of the franchise system.

Sub-franchisee

A franchisee whose agreement is granted by a master franchisee rather than the ultimate franchisor.

Termination for breach

The franchisor's right to terminate for franchisee breach — the Code requires notice, opportunity to remedy, and good faith.

Franchising Code of Conduct cl 27

Termination for special circumstances

Franchisor may terminate without notice for specified grounds — insolvency, criminal conviction, abandonment, fraud.

Franchising Code of Conduct cl 28

Territory

The geographic area in which the franchisee is permitted to operate. May be exclusive or non-exclusive.

Transfer

Sale of a franchised business by the franchisee. Franchisor consent is typically required; the Code regulates the process and grounds for refusal.

Franchising Code of Conduct cl 25

Unconscionable conduct

Conduct prohibited by ss 20, 21, and 22 of the ACL. The ACCC has successfully pursued franchisors for unconscionable treatment of franchisees.

Australian Consumer Law (CCA Sch 2) s 21

Upfront payment

Any payment made by a prospective franchisee before entering a franchise agreement. Refundable during the cooling-off period (less reasonable expenses).

Franchising Code of Conduct cl 26
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